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上海锐步旗舰店

LOCATION

PROGRAM

SIZE

STATUS

CLIENT

TEAM

Shanghai, China

Commercial

10000 SF

Design Development

Reebok

Architecture: Ali Rahim, Hina Jamelle

地点

项目类型规模

状态

业主

团队

中国上海
商业

10000 SF
设计开发

建筑设计 Ali Rahim, Hina Jamelle

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A 10, 000-square-foot, 3-story Flagship Store for Reebok in Shanghai, China located in the dynamic environment of Xintiandi. The project responds to the brand strategy launched by Reebok in late 2003: “Wear the Vector: Outperform.” The building is constructed to enhance this brand and bring it to three-dimensional life.

The concept store is structured using a Verendeel truss hanging from the existing structure and connects to the steel stair. The structure is clad using two materials, a composite concrete where it is traversed and hung fiberglass panels in all other places.

中国锐步旗舰店位于上海繁华的新天地商业区,面积10,000平方尺,共三层。该项目响应锐步在2003 年底启动的品牌战略:“穿向量:超越。” 该建筑是为了提高锐步的品牌形象并将人们带入三维的生活中而设计的。

这一概念店的结构采用verendeel桁架,悬挂在原有结构上并和钢制楼梯相连。整个结构用两种材料做完成面, 符合混凝土用在衔接处和悬吊玻璃纤维板用在其余部分。